ESG Sustainability at Planet Fitness Gyms
How Planet Fitness enhanced their Social policy in response to Covid
Planet Fitness is one of the largest and fastest-growing global fitness franchises in the world. Currently, they have more members than any other fitness brand with a broad range of classes, a massive facebook friends following with videos and gym.planet information.
To operate safely, Planet Fitness made a “COVID-19 re-opening playbook” to keep their employees and members safe. We see this as a key strategy in their gym sustainability plan (click link).
This playbook includes the implementation of policies and protocols that support the long-term health and safety needs of its employees, members, and guests.
In particular, they focused on their gym indoor air quality, cleanliness, and emergency preparedness. They call their new policies the “clean thumb club”.
planet fitness gyms and the well health & safety rating
Partly as a result of this playbook, in 2022 they became the first fitness brand to achieve the WELL Health & Safety rating for all their 2,200 clubs, this healthy building certification gained popularity during the pandemic as a solution to provide a safe and healthy environment.
Further research reveals that. this is a theme that runs deep within the budget gym company. They have implemented four new features to protect both their gym members and employees of their gym business.
A healthy arrival at the gym
Before even stepping into the gym, the Planet Fitness app allows members to track how many people are at the gym and make an assessment on whether to visit at that time or to wait until occupancy levels drop.
The Planet Fitness app also has features for safe arrival - to avoid unnecessary contact by checking in, Planet Fitness added a new feature on their “PF” app that provides a digital key tag.
cleaning & hygiene as part of a healthy gym experience
Inside every gym, there are cleaning stations scattered around the fitness floor. Each station is stocked with disinfectant spray and paper towels; employees have enhanced cleaning protocols for the machines. and hand sanitizers are abundantly available.
Cleanliness features and processes can only do so much without the help of the members. Therefore, Planet Fitness facilities also encourage members to assist in the health and safety efforts. They ask for their members to be “Cleansiderate”.
They ask that members wash their hands for 20 seconds before and after working out, clean their used equipment, practice “social fitnessing”, follow local guidelines on mask-wearing, and if they aren’t feeling well – to take a rest day for safely distanced recovery. Planet Fitness has even coined the term “Social fitnessing” which means keeping a safe distance between others.
During peak covid times, gyms would have every other machine open to allow for social finessing; they now leave this to the gym members and encourage their “social fitnessing” for the safety of all.
We have even heard of the Planet Fitness water bottle rules - refilling your own bottle rather than buying single use plastic versions is definitely the way to go here!
Sustainable gym strategy - energy efficiency
Planet Fitness has also made efforts in energy efficiency, water management and sustainable material choices throughout the years. (source: 2020 PF Purpose impact report).
In regards to energy efficiency in their gyms, a key concept in any sustainability plan for a large gym chain, Planet Fitness released a statement acknowledging the impact that energy around the world has had on GHG emissions and their efforts to reduce their contribution.
In 2015, Planet Fitness switched all its lighting to LED. From 2015-to 2018, Planet Fitness saved 4,172,406.9 kwb, thereby reducing its impact on GHG emissions.
In addition, in 2017, Planet Fitness introduced the “Save Energy System”, which decreased energy usage by a further 20%.
water management in gym sustainability
The gyms started a water management project in 2016. Since then, about 20,000 gallons of water have been saved annually per club. They also assessed the shower water flow in the locker rooms and reduced water use that way with low-flow fixtures.
The International Electrotechnical Commission (IEC), assessed the Planet Fitness HQ and corporate club footprints and compared them to similar businesses -the brand had 33% less energy usage and 40% less water usage than the industry benchmarks. Whereas, the corporate club has 17% less water usage.
sustainable materials at gyms by planet fitness
Planet Fitness also has focused on having sustainable materials. They use and promote the use of vendors and suppliers offering eco-friendly features and prioritize the use of recyclable materials where possible. Every Planet Fitness location has rubber flooring that is made from 62% of post-consumer recycled content.
From Jan 1, 2019- Aug 12, 2019, 37% of all materials from the Planet Fitness headquarters and corporate clubs had an environmental feature, meanwhile, 65% of paper products had an environmental feature. It doesn’t take any mathematical gymnastics to see that this is a positive step.
recycling in the planet fitness gym sustainability strategy
A noteworthy element to the gym recycling plan at Planet Fitness headquarters is their food waste project in which all food waste is transported to a local farm where it is used to feed the animals or composted and returned to the soil for improved topsoil health.
In addition, throughout the headquarters abundant recycling bins locations for paper, cardboard, plastic, cans, and bottles are there to make it as simple as possible for staff to responsibly sort their waste, thereby reducing the waste sent to landfill.