equipment, Training, Fitness Business, operations Matt Morley equipment, Training, Fitness Business, operations Matt Morley

Leveraging the Virtual Fitness Revolution: Insight from a Gym Equipment Consultant on Modern Gym Design

The fitness industry has been undergoing a significant transformation in recent years. The rise of technology and the increasing demand for convenience in fitness have led to the emergence of a virtual fitness revolution. This shift in the gym equipment industry has not only changed the way people approach exercise but has also impacted gym design and fitness facility operations more generally. In this new paradigm, the role of the gym equipment consultant has become critical in helping businesses navigate the rapidly changing landscape, especially those looking to target a younger audience, for example in purpose built student accommodation developments or co-living real estate.

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Training, Fitness Business Matt Morley Training, Fitness Business Matt Morley

Recovery, biohacking & longevity studios - a new trend in north american fitness

As gym consultants for hotels and real estate developers, part of our remit is to advise on new and innovative health and wellness concepts to add value to a hotel guest or residential experience. From short-term workout recovery to daily biohacking rituals, detox sessions, recovery therapies, future-proofing bodywork, and clinical treatments for longevity.

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equipment, gym desgn, Fitness Business Matt Morley equipment, gym desgn, Fitness Business Matt Morley

Gym Equipment Consultant: Customization in Gym Design — Gym Designers + Fitness Consultants

Customizing gym equipment is a key part of our gym design process and it doesn’t always have to be about creating a luxury gym, simply a case of specifying equipment that is perfectly suited to the available floor and wall space, ceiling height, equipment storage requirements and interiors context rather than choosing standard off-the-shelf solutions in all black as ‘good enough’.

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Fitness Business, group fitness, MusicToMoveTo Matt Morley Fitness Business, group fitness, MusicToMoveTo Matt Morley

The role of music in physical performance at gyms and studios

As gym consultants and advisors to fitness studios, we recognise that music can provide a range of benefits for our physical, mental, and emotional wellbeing. Specifically, music can boost motivation and performance on a variety of different tasks by utilizing several different intrinsic processes. In this article we explore some of the scientific research behind this phenomenon in order to leverage its full benefits in gyms, health clubs and fitness studios in future.

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Fitness Business, sustainability Matt Morley Fitness Business, sustainability Matt Morley

Best Examples of Sustainable Gyms: Industry Sustainability Reports UK — Gym Designers + Fitness Consultants

The Biofit Gym Consultancy team review three gym brand sustainability reports by The Gym Group (UK), Pure Gym (UK) and David Lloyd (UK) with a side note on what Technogym are doing in the sustainability space as well. energy efficiency, water efficiency and waste management combined with community health and wellness initiatives currently dominate the focus of these gym sustainability plans.

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Fitness Business, sustainability Matt Morley Fitness Business, sustainability Matt Morley

Technogym - a sustainability laggard with strong health promotion credentials?

Technogym are big on wellness and human health but have been slow off the mark when it comes to reducing their carbon emissions, energy consumption, waste and water use as part of a wider, comprehsnvie sustainability strategy. Challenger brands such as Intenza Fitness, Eleiko and Nohrd are now leading from the front, so what lies ahead for the Italian stallion of exercise equipment?

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Fitness Business Matt Morley Fitness Business Matt Morley

Gold's Gym - A New Model for Sustainable Gym Development?

Who are Gold’s Gym and are they a sustainable gym brand? USGBC LEED certification for gyms. What is sustainable about the interiors of gold’s gym Berlin headquarters? Biophilia in gym interiors. Energy efficiency and clean energy at gold’s gym. A lack of sustainable gym equipment - but who’s fault is it? Indoor air quality in Gold’s Gym Berlin and Milano. Outdoor gym design.

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Outdoor Gym Design: A Healthy Alternative to Indoor Workouts — Gym Designers + Fitness Consultants

Hotels, offices and even existing gyms themselves are looking to capitalize on their outdoor spaces, or re-format underutilized indoor-outdoor spaces, in order to offer a workout environment in the fresh air, with a correspondingly reduced risk of virus transmission… In 2021, fitness is going outside!

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